Wednesday 24 November 2010
poster and magazine advert
Artist: NOFX
genre: punk
generic conventions: band name clearly written across the top, information wished to be shown clearly written. humorous picture of the band. abstract colours used, also a funny line about the band.
font style/ lettering: band name written in a sketched like font, the rest of the writing is in a normal font so as to be easily read so that the reader can get all relevant information.
sound: fast paced, upbeat music that has the image of not caring and just having a laugh and making fun but they do actually talk about allot of political problems and put allot of emphasis in their certain view points. you can see this in the CD cover as although they seem to be having a joke the image is actually quite iconic in showing there views.
colour: there are only produced colours on the advert as the photo that is used is made black and white but it is also given a orange/brown tinge so as to match the rest of the poster, as in the background there is a dark brown patch in the middle and from it stripes of orange and yellow.
image: the main image is a humorous picture of the band were they are all together but yet doing there own different posses. there is also the same picture but in black and just the silohet of the band inside the "o" of NOFX.
mise_en_scene: background that contains yellow and orange stripes with a brown patch in the middle. across the top is the band name, written underneath is the dates and venues of their tour. across the bottom is a picture of the band wearing traditional/ sterotypical punk rock clothing, eg the checkerd swet band, vest top.
representation: Despite the fact that punk rock bands generally shy away from using images of themselves on the front cover of CD covers and advertising campaigns, the fact that they used a black and white image of the band in silly poses and with funny facial expressions tie into the generic convention that this kind of music generally doesn't take many things seriously and takes the fun from serious issues and makes a joke out of them Many other bands i have looked at from this genre of music do not usually use images of themselves on the front cover of most things. However the way that this band is representing themselves by posing in silly stances and wearing traditional punk/rock clothing. This use of mise en scene connotes the genre immediately and tells the audience that they want to address issues and their audience by not taking things seriously. It also advertises what kind of gig they are likely to play as well. The audience is likely to think that they are going to have a fun night, forgetting about things that they dislike or that they are worried about because the band are portraying this image directly. This links to the ideology that they are appealing to individuals and people who want to stand out from what is deemed average by way of audience gratification. This advert advertises individuality in the sense that the genre is not as popular as mainstream artists, yet it can still be enjoyed, if you are part of 'that group' who wants to address issues differently. This advert is stressing the benefit of being a kind of member of a certain group of people. Using the same typography in their title for everything they make and represent is also in keeping with this genre. This makes the band recognisable to everyone who had seen the name previously.
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