artist: H2O
album title: nothing to prove
song title: what happened?
director: Joseph Pattisall

genre: punk/ rap, very urban, a real emphasis on friends and family and the importance of loyalty

generic conventions: both a performance based music and a narrative video filmed to show the way in which they perform and the way they feel about what they play/sing about. clear shots of the band members to advertise them and make them rateable to the audience.

sound: The sound of this band is quite brash and aims to make a statement much like many other bands in a similar genre but there is also some humor and lighter sounds so as to contradict themselves. The sound is reflected on the album cover because it is not an image that would be used for a mainstream artist.

representation: there is a strong meaning in this song and so the representation is clear, the song is called what happened and it is about the changes for the worst in the music industry in that its all about the fashion of music and not the passion. the band are trying to represent how they feel the the music industry has turned into a beauty contest and that they believe that it is all about the music and what it means to them, they show this in the the music video by the way they show live performance to show what its all about in playing for crowds and doing what makes you happy, on the flip side they mock the fashion side of the music industry by filming in a hair dressers showing how ridiculous it is and not important and that it shouldn't matter what you look like. they also film in a record shop to again show that its about the music and so they show the camera the good records in there opinion, they also pull out bad one to show where its going wrong. furthermore the band make the lyrics very clear in showing how they believe in what they say the filming of the singing also shows this because there is allot of aggression put into the words. overall they wish to represent themselves as a band who are not mainstream and that they don't care about what you look like, its all about the music.

" cuz now the biggest part is all about the image and not the art, fashion before passion"

camera: Long shots are used to show a person’s whole body whilst performing, to show the crowd whilst panning and to set the scene for example the opening shot where the singer is filmed siting on a stair set singing to the camera also long shots of the dancing crowd, mid shots all throughout the video of the band Mid shots are used to as well as to their show a person’s body, which may be in order to show what they are doing or, facial expressions, reactions and emotions. Pans are used to unfold events and, on one occasion, used as an ellipsis. Tracks are used to follow the action and to show the movement and pace. Close up are used to facial expressions, which display emotion, exchanged looks for example close ups are used often to really get the aggression from the singer for certain lines of the song they feel strongly about

mise-en-scene and some of its representation

Sound: Diegetic This draws all sound focus to the song itself.

setting: the video is set in more than one place, the street in new york to show the urban quality of the band, the barbers shop to mock the fashion side of music, a live gig to show the real meaning of music and also a record shop which also emphasises that view point.

lighting: natural lighting is used when outside, inside at the record shop realistic artificial lighting is used to show normal shop lighting. r show lighting is used (coloured lights, dark) during the scenes from their gig. This indicates that the mood intended for the video is aggressive and meaning full.

costume and make up: the band are shown to be in there own clothes in which they feel comfortable , i think this is to re enforce the meaning of song being that you should just be your self and its not about what you look like. some of the band are wearing other bands t-shirts this is a punk convention as the punk circle is quite small so allot of band like each other and like to show it.

props: their main prop used with meaning is the different record they show the camera, the records are to show the difference between good and bad and show how the band feels about other artist and how they feel it should be.

colour: there are only natural colours used. the filming does concentrate on the dark colours when the lights are turned off.

editing: The main thing from this movie is the high number of shots used within a small space of time. This not only sums up a lot of events in a small amount of time, but it gives the video a huge element of pace, movement and speed. This means the shots must be very specific and must show important and defining events. there are also long takes to put particular emphasis on some of the lyrics.

relationship between the lyrics and visual: the aggression of the lyrics and visual are linked as they both very strong as allot of emphasis is put on the way they play and sing the lyrics so as to put across the meaning of the words and make them clearer through images.

relationships between the music and visual: The fast pace music very much fits with the quick editing and pace of movement. The sound is very aggressive and so the aggressive nature of the visual fits.




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