within all our products there are many motifs and elements that link all of them together, for example the use of the fish eye lens for our pictures.The fish eye was used for the images found on both the front and back cover of the CD, also on tour advert, creating immediate cohesion between the two products. we also used fish eye images for the inserts of the CD except one where the fish eye would not have been fitting (the bus stop). another way in which our products are linked is through the use of the band name logo this is found on both the cover and advert to add cohesion and also to make our products recognisable. Another element linking our products together is that we used the same typography in our advert as we did on our CD cover front and back. We used a fairly plain black font because we didn't want the visuals of the CD cover and advert to completely draw attention away from the music. we also decided to use a colour scheme so as to link all our products together. our buyers would relate the dark colour scheme and associate the ad and CD cover with one another. together they show the slight darkness to the bands music.
All the examples above provide cohesion to the whole package.
The colour scheme of is used in a suttle way but it still links the visual to each other and to the sound. Not only do these themes match each product, but there are different examples of the ways in which the fish-eye and the colour scheme is used. For example, the fish-eye images have been portrayed as Polaroids in the inserts, making them seem personal for the audience, but with a professional edge to them. It has been used also on the back of the CD cover so that the front and back are completely cohesive. the reason we then made our images on the covers black and white was so that the colour scheme matches as the colour would have contrasted the theme.
cohesion is a very important factor from a marketing point of view, mainly for recognition purposes. the band is unsigned and so the use of cohesion to link products in good in regards of getting the band More publicity as they maybe easier to recognise by relating them to a certain Que, such as a logo. there is also a good chance that if the band become more well known word of mouth will boost the band popularity within the music scene. The way we have used cohesion through our products means that the band's representation is portrayed in the way they would like throughout the package. This means that the audience will pick up their representations, sound and genre just by looking at these products.
There are areas of our package where there is more cohesion than others. For example the CD cover and advert are very cohesive and look very similar because we used the same image, font for both products. where there is lees cohesion is between our music video and our CD and advert this is due to the fact that the bad have many songs and so the cover and advert should not be specific to one, we thought this because the band have a full list of songs. so instead we used a Little less cohesion between them in that we only linked to to together by the use of one image. the image is of the band waiting for a bus at a bus stop, this links completely to the music video as waiting for the bus is the main theme.
Maybe an improvement on the cohesion between the video and the other products would be that we made the CD so that it was just a single and not an album, but this would mean less representation of the band's full music back catalogue and their sound and genre altogether.
No comments:
Post a Comment