Tuesday, 7 December 2010





Looking at our initial ideas that were incorporated into our story board in the pre-production process, it is clear that we followed the key concept throughout the production and post-production processes, but there are some vital changes hat were made during production that, we think, improved our music video. For example we kept the idea of using bus stops and buses as our locations so that the visuals would link to the lyrics, but changed it from using all of the band members during the verses to just using Tom, the lead singer, because it would be easier for the audience to relate to one person portraying the issues, rather than get confused by what another 4 guys are doing. Also if we kept cutting from one person to the other and then cut back to the last person, they would have to be in a different location to carry on going with the song, this would create confusion because a character would be in one place on minute and then in a completely different place the next; therefore it is easier for the audience to follow the progress of one person. Despite all the changes we made, there are alot of similarities between the story board and the finished product, such as camera shots and movements. We wanted a shot where we could show Tom standing in the rain but we wanted to incorporate a watering can in the shot for humour and we managed to do this while making it funny as well, this is an example of a successful use of our storyboard.

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