what have you learned from your audience feedback?

There are many ways in which we used audience feedback to reflect and evaluate our product. When we began the project, we thought it would be wise to create a target audience questionnaire containing questions in relation to our chosen genre, how our target audience listens to music and where they find it.
we found this feedback very use full and it gave us a insight to why our target audience are looking for. we found that there were a couple of results that we didn't expect to find down to our own understanding of the genre and so therefore we work so as to incorporate these aspect in order to please our target audience, in order to do this we also used the information to signify things not to do in regurds to what our target audience don't like to see. for example our research showed us that the large majority of out target audience would not be deterd from buying our product if there was a parental advisory sticker, due tom this information we had had freedom as whether or not to include it based on the content we put in our products. due to the info we did end up putting the sticker on. we also found out that are target audience did not like CD covers wear the whole cover is taken up by an image and so we Incorporated a boarder and background to please our target audience. we used visual examples in our questionnaire so as to get a really clear idea of what they want as sometimes questions such as "do you like this style of CD cover?" just gives plain and simple answers.

Audience research is very important when bringing out something new into the music world because audience perception can decide the fate of a new band. Splutter's genre has a quite specific target audience, therefore it is vital in research and feed back that this is done by the right audience as there majority prefferecne is key to band success. This is why audience feedback is crucial when bringing out a new artist or leg of a certain Audience feedback is vital to create a video that will be best received by the target audience for both our small media group as well as major music video corporations such as MTV. If feedback wasn't considered many of the target audience may be put off by some of the decisions made.

When we finished our package, we produced another questionnaire based around our target audience's view of our finished products, what they enjoyed and what they thought could be improved. This was successful in bringing back positive feedback and constructive criticisms telling us what we could have improved on. this is vital information because if unsuccessfully in creating a good product you can look and see where you may have gone wrong and incorporate it into you next go at it. so therefore if we were to ignore feedback when retrying we would not have learned from our mistakes and so no improvement is likely to be made.

A piece of positive feedback that was that although the person would associate the band with the punk/ska genre after seeing our products, they still described it as original, which was the unique selling point of our product and therefore our central aim was fulfilled successfully another positive feed back was about the use of the fish eye lens our responses showed us that this gave a great individuality to the band due to its uncommon use.

A piece of negative feedback came from the a person how felt that the bands website should have had more of a focus, larger clearer, they explained to us that if you see a poster you don't then and there decide to by their product, you look into it first. and so rightly so if we were to do it again we definitely would have put more of an emphasis on the bands website